About Us

When the Ordinary Just Won’t Do…

A Mother. A Daughter. A Dream. At Absolutely Abigail’s, fashion is just the beginning. This soulful boutique—tucked in the heart of Shreveport, Louisiana—is a love letter to beauty, faith, and family. Founded by Donna Phillips and her daughter Abigail, the shop is more than a retail space. It’s a sanctuary. A story. A calling.

What started as a shared love for expressive style and beautiful things has blossomed into something extraordinary: a boutique rooted in joy, wrapped in artistry, and built on the belief that clothing can be both a creative expression and a spiritual gift.

“Our very first purchase for the shop was a billboard-sized image of Marlene Dietrich,” says Donna. “It reminded us why we were doing this—for the bold, the extraordinary, the women who know when the ordinary just won’t do.”

That mantra still guides everything they do. But it’s the mother-daughter bond that breathes life into every rack, every window, every carefully wrapped purchase. It’s in the way they handpick each piece with heart. It’s in the way they greet every guest like family. And it’s in the quiet moments between them—shared glances, whispered prayers, knowing smiles—that you feel the spirit of the place.

Faith-Filled Fashion, Curated with Heart

Donna and Abigail see Absolutely Abigail’s not just as a boutique, but as a ministry—an opportunity to uplift women through color, confidence, and conversation. The Lord, they say, is the true foundation of their success. Every piece they carry is selected with purpose. Every collection tells a story.

From artisan jewelry and hand-dyed tunics to statement-making dresses and precious gifts, the boutique is a thoughtful blend of New York’s artistic flair and New Orleans’ soulful charm. Imagine Bleecker Street meets Magazine Street—where city style meets southern soul.

Their curated collections celebrate individuality and artistry, with a special emphasis on small-batch, handmade, and globally inspired pieces that speak to the woman who isn’t afraid to stand out.

More Than a Store—It’s a Feeling

Step inside Absolutely Abigail’s and you’ll notice something instantly: a warmth, a lightness, a joy. You’ll hear laughter. You’ll find color. You’ll discover art-driven apparel you won’t see anywhere else—and you’ll leave with more than a shopping bag. You’ll leave with a story.

Especially on Mother’s Day, the spirit of the boutique shines even brighter.

“This store is a reflection of our relationship,” Abigail shares. “It’s built on love, creativity, and trust. We’re two generations with one beautiful mission—to make women feel seen, celebrated, and strong.”

This season, they invite you to step into their world. Whether you’re shopping for yourself, your mother, your daughter, or a dear friend—you’ll find something meaningful and unforgettable.

Because when the ordinary just won’t do,

Absolutely Abigail’s always will.

With love,

Donna & her Abigail

Mother & Daughter Proprietresses